Innovation & Technology · Naming & Identity
Co. Innovation Centre
A new name for collaboration.
JAC partnered with techNL to develop the brand strategy, name, visual identity, and communications foundation for Co. Innovation Centre, a new hub for collaboration within Newfoundland and Labrador's innovation ecosystem.
The Challenge
Connect organizations across ocean, energy, healthcare, mining, fisheries, transportation, and defence with one clear, credible, distinctive identity.
Our Approach
01
Brand Strategy & Naming
Positioning, name, and messaging framework.
02
Visual Identity & Standards
Logo, visual system, guidelines, and production files.
03
Brand Applications
Campaign assets, pop-up banners, booth materials, video, and print.
04
Launch Communications
Social, video, reels, advertising, and analytics.
Concepts & Applications
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Why It Matters
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