Tourism & Destination · Destination Brand
The Irish Loop | CBDC Celtic
More than a scenic drive.
JAC partnered with CBDC Celtic to develop a unified tourism brand and destination strategy for the Irish Loop, bringing communities, tourism operators, businesses, and regional partners together around a shared identity.
The Challenge
The Irish Loop was widely associated with a scenic drive. The challenge was to communicate the depth of its experiences and position the region as a year-round destination while representing its communities.
Our Approach
01
Brand Strategy & Identity
Logo, messaging, visual system, and brand standards.
02
Wayfinding Concepts
Gateway, directional, and community identification signage.
03
Brand Applications
Brochures, templates, promo materials, social, and pop-up displays.
04
12-Month Marketing Plan
Digital, web, photo, video, advertising, and media investment.
Concepts & Applications
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Why It Matters
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