Airports & Transportation · Airport Identity

St. John's International Airport Authority

The first new brand in 27 years.

27years since the last identity change

As Agency of Record for St. John's International Airport Authority, JAC provides ongoing branding, marketing, and passenger communications support. A central achievement of this partnership was the redevelopment and launch of the airport's first new brand in 27 years.

The Challenge

Modernize an established airport identity while respecting its history, building stakeholder confidence, and creating a consistent brand for a complex public environment.

Our Approach

Brand Identity Development

A new airport identity supported by a coordinated visual system and brand standards.

Launch & Rollout Strategy

Media relations, public launch events, and brand implementation.

Brand Applications

Wayfinding, signage, check-in screens, parking, interactive displays, apparel, and merchandise.

Ongoing Stewardship

Consistent use through marketing, advertising, and digital communications.

Concepts & Applications

Click any image to explore

Why It Matters

Direct airport identity experienceStakeholder consultation & executive reviewInsight translated into original designPractical transition & launchIndigenous recognition built into the brand

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